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Discipline

Māori Production Studio

Māui Studios is a Māori production studio based in Aotearoa New Zealand delivering end-to-end creative production — film, animation, virtual production, comics, graphic novels, brand identity and immersive experiences. We are indigenous-led: kaupapa, mana, tikanga and cultural authority are structural inputs to every project, not add-ons. As a production studio we hold the full pipeline in-house or through mandated partners: development, script, cultural consultation, pre-production, direction, capture, virtual production, animation, post, sound, delivery and rights management. We work with iwi, hapū, marae, cultural institutions, government, Māori businesses and international brands who need production held to the same standard of cultural care as it is of craft. Selected work below shows the breadth — from music film with Rob Ruha through virtual production, LED-volume shoots, animation for iwi, and long-form documentary.

Selected Māori Production Studio work

Māui Studios Showreel - rangatahi in Land Back jacket with Tino Rangatiratanga flags at dusk
Brand Storytelling & Film

Māui Original IP

A self-produced brand film that gathers years of collaborative work into a single piece dedicated to celebrating powerful moments of indigenous storytelling - a public articulation of the studio's kaupapa and a tribute to the talent and indigenous leaders at the heart of every project.

Role

Brand StorytellingFilm & MotionIP & Story DevelopmentVisual DesignCultural Transmission

Deliverables

  • Original short-form brand film (approx. 3 minutes)
  • Narrative script and voice-over treatment
  • Archival selection and re-grade of prior project footage
  • Bilingual title and caption design
  • Social and presentation-format exports
  • Coordinated release across the studio's owned channels

Outcome

Delivered a public-facing celebration of indigenous storytelling that now functions as a brand asset, a tribute to collaborators and indigenous leaders, and a proof asset for proposals and procurement - and a reference piece for the studio's storytelling thesis that holding fast to culture and tikanga is itself the path to success.

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Lost in the Q - moko-clad figure reclining on a crimson chaise in a violet-lit interior with carved pou and kowhaiwhai lanterns
Music Video & Virtual Production

Rob Ruha / Indigination

A 4:55 music video for Rob Ruha featuring Jhaymeān - a futuristic Māori visual world exploring moko revival, self-reclamation, and the impact of historical distortion on contemporary Māori identity, shot in the Māui Studios LED Volume and across Ōtautahi.

Role

Virtual ProductionFilm & CinematographyToi Māori DesignMotion Design & VFXCultural Storytelling

Deliverables

  • One completed music video (4:55) through a full cinematic pipeline
  • Direction, cinematography, edit and grade
  • VFX and virtual-production technical support
  • Toi Māori design, set build, lighting and makeup
  • Director-led futuristic Māori worldbuilding

Outcome

Fused waiata, speculative visual storytelling, and toi Māori design into a single screen experience where te ao Māori is felt, seen, and heard in every frame - helping establish a stronger visual language for Māori futurist screen work.

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He Toi Whakairo - exhibition backdrop
Film & Cinematography

Museum of New Zealand Te Papa Tongarewa

A 5:54 short documentary portrait of master carver Sam Hauwaho (Tūhoe, Te Aitanga a Hauiti) made for Te Papa's He Toi Whakairo exhibition - a cinematic study of whakairo, lineage, and the transmission of mātauranga through one of only two protégés of the late Tohunga Rangi Hetet.

Role

Film & CinematographyCultural StorytellingEditing & Post-ProductionStrategic Communication

Deliverables

  • 5:54 short documentary profile for Te Papa's He Toi Whakairo exhibition
  • Cinematic documentation of Sam Hauwaho's carving process and teaching legacy
  • Exhibition-ready edit tailored to museum visitor flow
  • Integration of archival and contemporary material for intergenerational storytelling
  • Public-facing digital story for exhibition audiences

Outcome

Delivered a cinematography-led portrait that functions as an interpretive layer within the He Toi Whakairo exhibition (2026–2027), recording an active teaching lineage at a moment of transition and strengthening Māui Studios' standing in culturally grounded artist documentaries for museum contexts.

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Kauraka E Mataku, Kia Takatū - Hine and Pōua leaning over a map at the dining table, soft natural light from the window behind them
Alpine Fault Magnitude 8 film - landscape backdrop
Film & Cinematography

Te Rūnanga o Ngāi Tahu & AF8 Programme

A 2:55 bilingual short film weaving Ngāi Tahu creation narratives with earth science along the Alpine Fault - co-produced with Te Rūnanga o Ngāi Tahu and the AF8 Programme to help South Island communities prepare for a future magnitude 8 event.

Role

Film & CinematographyCultural StorytellingMotion DesignStrategic Communication

Deliverables

  • Bilingual 2:55 short film (English and te reo Māori)
  • Narrative development weaving mātauranga Māori with earth science
  • On-location and green-screen cinematography (Sony FX6)
  • Edit, grade and delivery for emergency-communication audiences
  • Cultural guidance from pou tikanga and mana whenua

Outcome

Won the EMPA New Zealand Award for Excellence in Emergency Communication 2024 (Readiness and Resilience) - recognised as a benchmark for culturally grounded emergency communication that holds scientific credibility and cultural integrity together.

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Tuakiritaka - hand tracing Te Rauone on a satellite map of the Ōtākou harbour, layered with kowhaiwhai motifs
Film & Cinematography

University of Otago (via Designworks)

A 14:12 mana-enhancing hero identity film marking the University of Otago's adoption of the identity Ōtākou Whakaihu Waka - bringing together the voices of community, mana whenua, and the university to capture what genuine partnership looks like.

Role

Film & CinematographyMotion DesignOriginal CompositionCultural StorytellingEditing & Colour

Deliverables

  • 14:12 hero identity film (English and te reo Māori)
  • Creative direction, cinematography (Sony FX6) and POV drone work
  • Motion design, original composition, edit and colour
  • Coordination of mana whenua and community contributors
  • Bilingual long-form documentary delivery

Outcome

Delivered a cinematic multi-voice hero film that placed mana whenua and community at the centre of the identity story - produced as a creative partner within Designworks' wider identity programme, which was recognised with a Best Awards Gold for branding.

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Fortnite Virtual Marae - Tīrama Mai festival entrance with waharoa, Tīrama Mai poster and beams of light over the marae
Aerial view of the Fortnite Virtual Marae complex with wharenui, māra kai, basketball court and beams of light
Interior of the virtual wharenui with carved poutokomanawa, tukutuku panels and timber rafters
Atua character standing in the māra kai gifting abilities to players, with Tīrama Mai posters in the background
Wharekai dining hall with long tables, holographic guests and a glowing Atua presiding over the gathering
Immersive & Interactive

Christchurch City Council

A Matariki-themed virtual marae built in Fortnite for the Tīrama Mai festival in Ōtautahi Christchurch - a live festival-booth activation combining large LED screens and physical controllers with an online-accessible Fortnite island.

Role

Immersive DesignUnreal Engine & UEFNCultural StorytellingPublic EngagementVisual Design

Deliverables

  • Live festival-booth concept with large LED display and player controllers
  • Matariki-themed virtual marae built in Fortnite (tukutuku styling, posters, voice and audio, approved character assets)
  • Hybrid play: 2–6 in-person players and up to 50 players online in a single session
  • Cultural quality-assurance review
  • Published Fortnite island (Island Code 4815-1223-7172)

Outcome

Delivered a published, accessible Fortnite island that held the spatial and relational logic of a marae while retaining the playability of Fortnite - a functioning civic activation for Tīrama Mai 2025 that extends beyond the festival as a living digital asset.

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Frequently asked

About Māori Production Studio

What does 'Māori production studio' mean?
A production studio that is Māori-owned and Māori-led, holds the creative pipeline end-to-end, and structures its process around kaupapa Māori — story ownership, tikanga, cultural authority and rights — from first kōrero to delivery.
What kinds of production does Māui Studios deliver?
Film, music film, documentary, animation (2D / 3D / real-time), virtual production and LED-volume shoots, comics, graphic novels, brand identity, immersive and Unreal Engine experiences.
Do you work with non-Māori partners?
Yes — with international brands, cultural institutions and government partners. Every engagement includes an upfront kōrero about kaupapa, mana, permissions and how mātauranga Māori will be handled.

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