Mahi you can stand behind.

Role

Deliverables

• -Design-level name direction check across TUWHIRI and ARONUI
• -Up to three initial logo concepts exploring ozone, molecule and optical forms
• -Final logo suite - primary, horizontal, stacked, icon-only, one-colour and reversed
• -Accessible colour palette and typography direction
• -Print-ready pin and sticker files (vector, transparent PNG, PDF)
• -Mini brand sheet with usage notes and small-format guidance

Outcome

A resolved, culturally reviewed identity delivered ahead of the kickoff meeting - built on the ozone molecule and the initiative's three-part collaborative structure, with production files supplied directly to pin and sticker supplier specification.

Role

Deliverables

• -Exterior whare artwork - tāniko across the maihi; taniko and haehae window frosting
• -Interior entrance artwork - poutama and tukutuku
• -Interior wall artwork series, including the Tuakiritanga identity wall
• -Culminating ninth artwork - Kia Tipu, Kia Ora te Rangatahi
• -Design, artwork production, and installation-ready files

Outcome

A whare manaaki transformed into a culturally affirming environment - one connected te ao Māori narrative across exterior, entrance, and interior surfaces, developed with mana whenua, intended to help rangatahi step toward restoration, support, and belonging.

Role

Deliverables

• -Primary tohu drawing together pouwhenua, the hiwi of the waka taua, and the korowai
• -Wordmark, full lockup, and standalone logomark
• -Primary colour palette with monochromatic treatments and typography system
• -Per-pou colourways for Te Taiao, Hauora, Kaupapa Māori, and Rangatahi
• -Brand collateral - letterhead, digital watermark, pull-up banners, email signature, display picture, favicon
• -Brand guidelines deck with alternative layouts and image-treatment guidance

Outcome

A cohesive kaupapa Māori brand system that honours whakapapa and place while signalling growth - flexible enough to express the trust's five pou through dedicated colourways, and ready for application across letterheads, banners, digital channels, and signage.

Role

Deliverables

• -Brand identity system for Ko Māui Hangarau
• -Character design - Māui and Waihiko
• -Typography and wordmark using organic brush styling
• -Sleek visual design system for event and programme application
• -Brand application across summit, digital, and education touchpoints

Outcome

A distinctive, culturally grounded brand identity - Māui and Waihiko as character anchors, an organic brush typographic system, and a sleek visual system - capable of carrying the programme across summits, partner channels, education touchpoints, and digital deployment.

Role

Deliverables

• -Master brand tohu and visual identity direction
• -Conceptual narrative framework binding three kaupapa into one whakapapa
• -Facilitated wānanga sessions with the Te Ao Matihiko leadership
• -Cross-platform application guidance - social, digital, and print
• -Colour system: Matihiko Pink, Matihiko Purple, Matihiko Red, and Pō / Black

Outcome

A recognisable, culturally authoritative master brand that unifies three kaupapa streams into one coherent visual narrative - a living digital whakapapa expressed through a manaia-kaitiaki tohu, a confident wordmark, and a versatile colour system.

Role

Deliverables

• -Consultation and editing across 1,600+ lines of dialogue for linguistic and cultural accuracy
• -Chin moko design inspired by Tūmatauenga, featuring mangōpare (hammerhead shark) motifs
• -Jacket patch art and visual references for base and legendary skins
• -Performance and animation workshops - facial expressions, gestures, body movement
• -A bespoke haka written for the character, featured in the 'Judgment' Stories from the Outlands trailer
• -User Guide documentation to support Respawn's implementation of cultural content

Outcome

A Māori Legend launched in Apex Legends Season 12 'Defiance' (February 2022) with cultural elements developed through genuine partnership - establishing Māui Studios as a cultural consultancy able to operate at AAA scale with a major international studio.